Another test. Another prank.
With already 7M views in 2 days, you probably already watched it. But what does it tell ?
Let me tell it straight, I am not a big fan of the approach. But the hook is quite good.
A few hours ago a pretty nice video has been released on Youtube.
You might remember the Hermes “Take a Ride” finger skate video. Kind of same inspiration here, except this one highlights cool finger stunts inspired by parkour, and although the video is not branded, Le Coq Sportif plays a leading role.
From WorkClub in London comes a series of live artistic events for Ballantines, called ‘Human API‘. Different artists create work (and leave an impression as per the brand’s positionng). The process is streamed live through facebook and influenced by the audience through facebook chat and Twitter. The example below shows a 100% permanent impression, done by tattoo artist K.A.R.L. As the video explains, the live interaction was rounded off with an animation video, triggered by a mobile marker within the tattoo.
I like the first person camera view and the expression “Powered by Human API” (which is after all the most complex yet ready-to-use interface available). Related live art projects in the past include Beck’s Live Studio by Dare which played user-remixed music to the artists and the 24hr Session with Maroon5 for Coke by W+K London. I find notable that the project’s doco is a vital part of the strategy. The videos are indeed the message and can achieve a bigger reach than the interaction itself.
Other ‘Human API’ events feature ice sculptor J.A.M.I.E. (below) and graffiti artist 45 R.P.M. (what’s with all the dots?) spraying interactively. I like how the user photos are incorporated into 45′s physical piece inside of those screens.
The doco of J.A.M.I.E. shows him cheerily hacking away at an ice robot. If you are of an impatient disposition, jump to 2:07 and see the melting ice robot dance. That’s something I hadn’t seen before.
Animated short movies to promote your brand. It’s relatively new and can be, at least in terms of viral spread, very successful seeing Coca-Cola’s Happiness Factory and Wilkinson’s Fight For Kisses. KitKat France got the message and created their own animated short about a young office boy looking for the ultimate break.
Via Culture Buzz
A (viral – you decide) video from New Zealand, for Tiger Beer (check out their site, it’s worth a visit) The video is quite amusing (Saatchi & Saatchi New Zealand did it), even if I don’t understand what happens to the cat, I mean, why he commits suicide…
Toyota’s new TV ad for Rav 4. A lovely car, a funny ad. Reminds me of the War of the Roses (the movie, I mean
I’ve been laughing for the last twenty minutes, now it’s time to stop and get back to work. But first I have to share with you these videos by Volkswagen. German engineering in da house!
New Media Age reports the results of the recent online marketing effort by Honda. The video podcast of the Civic Tv commercial featuring the choir drove more than 3 million people to Honda’s new website. In case you didn’t see it, it’s here. Kudos to Wieden + Kennedy for creating such a beautiful, yet viral, video.
Alfa Romeo has is online with “broadband” campaign to present its new Brera model to the international audience. There is a teaser website (MachineWarriors) featuring a mysterious movie trailer starring the car. Unfortunately since I’m on a UMTS connection I haven’t been able to download the entire movie (43mb!), so I cannot really tell you what the video campaign is about. For sure I appreciated the variety of available video formats: Quicktime, Windows Media Player, PSP, iPod and Pocket Pc. Excellent!
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy