A viral video is main promotional concept Audi has created to promote its new A4 model. Revolution Magazine points out that Audi has decided to prefer online advertising to TV spots to push the new car (smart decision). The Internet Audi film has been created by 20:20 London. This is the link to the video (thanks Bjoern).
The ABC tv series “Lost” is coming to The Netherlands. It will start on March 4th on NET 5. There is an interesting video promoting the show. Digital agency LaComunidad developed the viral ‘Lost’ concept and the micro site, it also took care of the seeding strategy and tracks the worldwide results of the campaign with its patented tracking technology ViralTracker. Igor Beuker, MD of LaComunidad says:“SBS wants to learn how viral can help to increase it’s number of viewers at new and important TV series. LaComunidad wants to prove that online buzz marketing besides internet commercials also works for TV series and movie trailers”.
A new video ad by Atari is entitled “The Jefferson Parliament Bomber Footage” and is supposed to promote the new videogame “Act of War”. I’m not sure how many people will actually enjoy this video, but as the fact that I’m posting about it shows, it will generate a buzz. The video is available at www.how-safe-are-we.com and is currently ranked at the top of the viral chart. Produced by Maverick Media this is a creepy video “inspired” (!?) to September 11th, showing an air attack to the British parliament… marketers, please don’t push it too hard…
After the big buzz created by Ford with its Evil-Ka viral campaign, the public opinion is now attracted by Corel and its seewhogotfired.com (the “feature rich” video is simply fantastic). The Ottawa Business Journal dedicates a good article to viral marketing, quoting opinions of Corel people behind the SeeWhoGotFired idea, and presenting a few more online viral campaigns, such as Burger King’s subservientchicken.com.
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