Like so many other agencies ‘La Comunidad’ has offices in several cities and consequently a family of employees miles apart. For their 10 year anniversary they decided to surprise two creatives with a trip to meet half way. Which in their case was smack bang in the middle of the Amazon region. Read more…
My friends at LaComunidad are behind the MTV’s Kabuki Battle, an advertainment website (in english) recently launched by the music network in the Netherlands and Belgium. On the website you can meet Foolio (?) and a series of curious characters fighting one against the other. The site is promoted on TV with 5 seconds “speed” commercials and has already generated a lot of buzz among teenagers who are having fun with the multiplayer advergame and downloading mobile content.
The ABC tv series “Lost” is coming to The Netherlands. It will start on March 4th on NET 5. There is an interesting video promoting the show. Digital agency LaComunidad developed the viral ‘Lost’ concept and the micro site, it also took care of the seeding strategy and tracks the worldwide results of the campaign with its patented tracking technology ViralTracker. Igor Beuker, MD of LaComunidad says:“SBS wants to learn how viral can help to increase it’s number of viewers at new and important TV series. LaComunidad wants to prove that online buzz marketing besides internet commercials also works for TV series and movie trailers”.
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