MTV: join the Kabuki Battle!
My friends at LaComunidad are behind the MTV’s Kabuki Battle, an advertainment website (in english) recently launched by the music network in the Netherlands and Belgium. On the website you can meet Foolio (?) and a series of curious characters fighting one against the other.
The site is promoted on TV with 5 seconds “speed” commercials and has already generated a lot of buzz among teenagers who are having fun with the multiplayer advergame and downloading mobile content.