Digital advertising and marketing: only the best ideas worldwide, since 2003

7 Sins and an advergame

on April 15, 2005 by Martina Comments

Atari is promoting its new videogame “7 Sins” with an advergame on Studenti.it Italy’s most visited students portal. In the game players are invited to go shopping in the Apple City to buy or steal sexy product with the aim of building their own 7 sins’ profile. Pubblicità Italia reports the game is promoted with rich media and leaderboards targeting young users (but they must be older than 18…).

File under: 7 sins, advergame, atari

Atari pushes (too?) it hard

on February 28, 2005 by Martina Comments

A new video ad by Atari is entitled “The Jefferson Parliament Bomber Footage” and is supposed to promote the new videogame “Act of War”. I’m not sure how many people will actually enjoy this video, but as the fact that I’m posting about it shows, it will generate a buzz. The video is available at www.how-safe-are-we.com and is currently ranked at the top of the viral chart. Produced by Maverick Media this is a creepy video “inspired” (!?) to September 11th, showing an air attack to the British parliament… marketers, please don’t push it too hard…

File under: act of war, atari, bombing parliament, viral video

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