Micropersuasion found out this video promoting Google Maps. You can’t really say if a fan of the service created it or it’s a smart, sneaky marketing action by Google itself. Anyway, it’s quite funny. Watch it here.
To promote the videogame “Prince of Persia: the two thrones” Ubisoft has launched a viral video where two guys try to train for the game in real life. Unfortunately they didn’t learn by heart the game manual, so you can imagine the results… Maverick is behind this crazy idea. [via AdJab]
In France, Greenpeace has launched a viral video and a website to drive people’s attetion on the pollution issue. I’m not sure the video has a big viral potential, in the sense it doesn’t make people very eager to pass the link, unless they are very much concerned about the future of the planet. However the video it’s definitely a spot that doesn’t fit the traditional TV space and therefore finds its ideal space online.
Check out this viral video by Durex and Humo (a Belgian magazine). It’s brilliant!
Belgian agency These Days has just launched a viral video for Pioneer to promote its DVD recorders that can store up to 455 hours of data. Dubbed “Need more space?” the video is a little bit too short (doesn’t create enough pathos) but in the end rather amusing. Check it out at: www.455hours.com
Triomega Fish Oil has created a very funny TV spot, too bad the Company doesn’t really take advantage of its viral potentials.
OgilvyInteractive has created a viral video and a pan-European website to promote Sunsilk Styling (hair) products. The viral video featuring a “man behaving badly” has been distributed to 55,000 women via email. Digital Bulletin reports the campaign has launched in Belgium, UK, Ireland and Finland, and it will be extended to the rest of Europe by the end of the summer. The website has a nice, trendy look and features original advertainment and infotainment content with an advergame (with an extremely cool graphics) and video with styling advices.
Dutch brand Grolsch has launched a site with Marilyn Monroe as a testimonial, to promote its beer as the “blonde legend”. Online ads are appearing on blogs like Retecool. This is not the only online marketing effort Grolsch is carrying out: to promote its summer music there is grolschmusictour.nl and a video that pretends to be viral. [news via Marketingfacts.nl]