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Grolsch and the blonde legend

June 9, 2005 at 2:20 by Martina Comments

Dutch brand Grolsch has launched a site with Marilyn Monroe as a testimonial, to promote its beer as the “blonde legend”. Online ads are appearing on blogs like Retecool. This is not the only online marketing effort Grolsch is carrying out: to promote its summer music there is grolschmusictour.nl and a video that pretends to be viral.
[news via Marketingfacts.nl]

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