Dutch beer Grolsch, which declares to be the “Blonde Legend” is running an online test taking advantage of Marilyn Monroe’s image. The game asks you to compare Marilyn’s pictures and find the differences. The prize for the “MarilynQuiz” is a travel to Los Angeles. If you speak Dutch, you might enjoy browsing through the site which is fully of Marilyn goodies. Again, dead man walking (in the ad).
Dutch brand Grolsch has launched a site with Marilyn Monroe as a testimonial, to promote its beer as the “blonde legend”. Online ads are appearing on blogs like Retecool. This is not the only online marketing effort Grolsch is carrying out: to promote its summer music there is grolschmusictour.nl and a video that pretends to be viral. [news via Marketingfacts.nl]
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