Are Brunettes better than Blondes, or is it the other way around? You decide by joining one of the two teams online, and participating in the challenge. You will be asked a series of questions and the points you will accumulate will be credited to your team. The Color Showdown is actually a good concept, but it misses something when it comes to interaction and engagement. A test made of ten questions, even if the copy tries to be amusing, in the end is quite boring and doesn’t really push the user to spread the word. The stereotype of Brunettes vs Blondes could have been taken a step further, with a little more bravery and irony. There will be a new episode online soon, let’s see if they decide to spice it up a bit.
OgilvyInteractive has created a viral video and a pan-European website to promote Sunsilk Styling (hair) products. The viral video featuring a “man behaving badly” has been distributed to 55,000 women via email. Digital Bulletin reports the campaign has launched in Belgium, UK, Ireland and Finland, and it will be extended to the rest of Europe by the end of the summer. The website has a nice, trendy look and features original advertainment and infotainment content with an advergame (with an extremely cool graphics) and video with styling advices.
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