Brunettes vs Blondes
Are Brunettes better than Blondes, or is it the other way around? You decide by joining one of the two teams online, and participating in the challenge. You will be asked a series of questions and the points you will accumulate will be credited to your team.
The Color Showdown is actually a good concept, but it misses something when it comes to interaction and engagement. A test made of ten questions, even if the copy tries to be amusing, in the end is quite boring and doesn’t really push the user to spread the word.
The stereotype of Brunettes vs Blondes could have been taken a step further, with a little more bravery and irony. There will be a new episode online soon, let’s see if they decide to spice it up a bit.