Digital advertising and marketing: only the best ideas worldwide, since 2003

Brunettes vs Blondes

April 1, 2007 at 5:08 by Martina Comments

Are Brunettes better than Blondes, or is it the other way around? You decide by joining one of the two teams online, and participating in the challenge. You will be asked a series of questions and the points you will accumulate will be credited to your team.
sunsilk_challenge.jpg
The Color Showdown is actually a good concept, but it misses something when it comes to interaction and engagement. A test made of ten questions, even if the copy tries to be amusing, in the end is quite boring and doesn’t really push the user to spread the word.
The stereotype of Brunettes vs Blondes could have been taken a step further, with a little more bravery and irony. There will be a new episode online soon, let’s see if they decide to spice it up a bit.

File under:

5 Responses to Brunettes vs Blondes

  1. michelle says:

    I’ve noticed the tv commercials and now this. The whole premise is questionable. Women battling sounds more like an idea to grab male attention than a campaign to rally women around a brand. And how about those big breasted, teeny waisted illustrations? Wrong audience.
    And as you may have guessed, I’m brunette.

  2. casie says:

    Blondes Might Av More Fun But least Brunettes remember it nxt morning :p

  3. micfo says:

    Good concept! I think they should create a women community over there.

  4. Sami says:

    i don’t think theres anything wrong with challenge. I want to know why the blonde has more to say about the brunette and to defend herself then the brunette does.

  5. Vale says:

    This is good clean fun, I have enjoyed visiting this site and had a few laughs….by the way I am a brunette, I have gorgeous kick ass long brown hair…you should have people send in pictures of their hair…and vote on who has the most gorgeous hair. lol On the serious side I am growing it out for locks of love. I have a gift and am going to share it.

Advertise here