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GE & Jeff Goldblum bring back the infomercial to sell lightbulbs

October 13, 2014 at 4:26 by Bridget Comments

Jeff Goldblum promises “successful guy lighting at normal guy prices” in this hilarious 2:10 infomercial for GE‚Äôs new¬†connected smart bulb called Link.

Great costumes, weird characters, cheesy background music, bad onscreen typography and a fantastic script all pull together to make an entertaining over-the-top informercial that hits off against all the product features & benefits in addition to it‚Äôs high entertainment value. ¬†Everything maps up to the campaign signature “Enhance your lighting”.

I love the little details and quirks including the testimonial from an “unremarkable nobody” with an “unfamous and non-celebrity husband”.



Agency : BBDO New York

Directors : Tim Heidecker and Eric Wareheim

via : FastCo

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