Nice ambient campaign from Greenpeace for World Water Day. Activists and volunteers used a special non-toxic ink on posters that washed away to reveal the fashion industry’s dirty little secret.
Greenpeace just opened digital fire on one of the biggest toy producers in the world: Mattel. In the video, they describe Mattel product Barbie as a serial killer for destroying scarce rainforest (and wildlife) just to have cheaper packaging. Read more…
I like usually enjoy videogames, I said I followed the CyberLions but I really don’t understand why I found out about Greenpeace – WeAtheR only today (maybe because their PR agency dropped me an email? . After this silly premise, let’s get serious and explore the advergame that looks like one of the best Flash projects of the year.
Greenpeace Weather is a strategy multiplayer game on which players become activists to fight against the climate changes. Their mission is to join other activists to solve environmental crises that affect the planet using cooperation and coordination.
Developed also as a real game, made on recycled paper and recycled wood, soon it will be distributed in schools around Brazil.
In France, Greenpeace has launched a viral video and a website to drive people’s attetion on the pollution issue. I’m not sure the video has a big viral potential, in the sense it doesn’t make people very eager to pass the link, unless they are very much concerned about the future of the planet. However the video it’s definitely a spot that doesn’t fit the traditional TV space and therefore finds its ideal space online.
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