Digital advertising and marketing: only the best ideas worldwide, since 2003

Dirty little secret

March 26, 2012 at 9:25 by Bridget Comments

Nice ambient campaign from Greenpeace for World Water Day.  Activists and volunteers used a special non-toxic ink on posters that washed away to reveal the fashion industry’s dirty little secret.

This follows on from the detox campaign raising awareness about global fashion brands polluting rivers and challenging them to eliminate all hazardous chemicals from their supply chain and products.  Since the launch of the campaign in 2011 six brands (Puma, Nike, Adidas, H&M, Li-Ning, and C&A) have all signed up to “Detox”.

To celebrate the success of the campaign and #PeoplePower Greenpeace just recently released this video.

Advertise here