Nice ambient campaign from Greenpeace for World Water Day. Activists and volunteers used a special non-toxic ink on posters that washed away to reveal the fashion industry’s dirty little secret.
Skin cancer is growing worldwide. And it is just one of those things people don’t talk about. Because you feel the sun cannot really hurt you. Unfortunately this is terribly wrong. And having a friend who survived this disease I’m super willing to support any campaign that helps raising awareness on this menace we are all exposed to. This outdoor campaign made in Spain is fantastic. The idea is super. And it delivers the message in such a strong and experiential way that it cannot get unnoticed.
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