Stop. Think. Respect.
â€˜Stop. Think. Respectâ€™ is an ongoing beyondblue campaign which highlights how discrimination can impact mental health. Where the first iteration in 2012 focused on discrimination of GLBTI people with a powerful video that drew parallels between being bullied for being gay and being bullied for being left-handed, the campaignâ€™s second phase â€” launched with a video this morning â€” highlights the compounding effect that casual racism has on the mental health of Aboriginal and Torres Strait Islander people. And itâ€™s quickly picking up speed on Facebook.
The video was accompanied by behind-the-scenes interviews with the indigenous actors featured in the ad, who talk of their own experiences. And this oneâ€™s even more confronting.
Behind the scenes below