Australian digital agency Soap Creative have been around since the beginning of digital agencies. They produce awesome work across gaming, brand and digital marketing. Take a look. Read more…
I did a mistake the other day with this post. The website promoting the horror movie Hills Have Eyes features two advergames: 1. One (very scary) game for Australia, created by Soap Creative. 2. One (Schockwave) game for the US, created by Jetset Studios. What will you do to promote an horror movie? You will first put online a minisite, and then add a two scary advergames. Easy, isn’t it?
To generate buzz around “Explode” new magazine for men coming out in Australia on Oct 12, Soap Creative has created “Bling my bomb“. Visitors are invited to create their own customized “bom”, adding details, engines and even “the babe who’ll occupy the passenger seat”. Players submitting their artwork will enter a competition to win mini iPod’s and Ea Sport “Need 4 Speed” videogames. It’s a nice idea, but I think the choice of using Flash 8 might cause quite a few problems among unexperienced visitors.
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