Tag archives: creative technology

Smart Beer from Heineken

I love this prototype from Tribal DDB Amsterdam for Heineken.  By hooking up some clever creative tech to literally bring the bottle to life, they made the drinking experience ‘more of an experience’.

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Ray Ban does realworld instagram

Brands creating photo filters is not news – but Ray Ban has created the first realworld retro filter.  A mobile app literally lets people see the world through a pair of Ambermatic sunglasses.

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Creative technology & fashion

This is a very interesting collaboration.  Intel and Franck Sorbier partnered to produce a new type of fashion show as part of the creators project.  In this show, there was no walk on the cat walk – with only one “physical” dress, the rest was projection mapping.   Read more…

First solar powered annual report

There’s not much talk about annual reports these days.  But this example from Austria Solar is interesting because it turns reading the annual report into an experience.  Apart from being a pretty cool – it’s an experience that brings to life the main mission of the company.

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The future of tactile navigation?

Following on from the post about  turning objects into buttons I wanted to share a prototype that the guys here at my agency have built with Ayotle exploring how real interactions can trigger digital experiences.

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Peeing in the right pot

Behavioural economics seem to be creeping into more and more advertising campaigns as we see the shift from pure messaging to the creation of experiences.  I love this example from Waternet (Amsterdam water supplier) who set out to stop guys peeing into the canals during Queen’s Day.

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