Grey London has unveiled the latest execution of its Sound of Taste campaign for herb and spice brand Schwartz. A Bluetooth-enabled ‘sonic’ poster invites the viewer to Feel the Flavour. Sixteen different herbs and spices have been translated into musical chords and the conductive inks on the poster enable you explore those sounds with your fingers, playing back the chords on your iPhone.
Jung Von Matt are back again with another clever stunt, this time to promote the digital issue of the Neuer Zürcher Zeitung. I love the surprise factor that comes from pimping a lo-fi support with technology. It’s a good example contextual marketing – showing people the value of real-time news services whilst they are ready the printed edition.
The simple ideas are the best. It’s nice that you don’t need a 2 minute case study to understand it (the 30 second TVC says it all).
Last year, I thought it was a tough brief to do something interesting with Maurice Lévy’s end of year digital greeting. We were chuffed with the interest generated by The Human Youtube Player, but it only made the brief for this year more difficult.
Generally I’m not usually a fan of any campaign that requires people to use a webcam. But I have to say that Blinkwashing from Virgin is the exception. Take a look at the ad for yourself.
I love this prototype from Tribal DDB Amsterdam for Heineken. By hooking up some clever creative tech to literally bring the bottle to life, they made the drinking experience ‘more of an experience’.
Brands creating photo filters is not news – but Ray Ban has created the first realworld retro filter. A mobile app literally lets people see the world through a pair of Ambermatic sunglasses.
This is a very interesting collaboration. Intel and Franck Sorbier partnered to produce a new type of fashion show as part of the creators project. In this show, there was no walk on the cat walk – with only one “physical” dress, the rest was projection mapping. Read more…
There’s not much talk about annual reports these days. But this example from Austria Solar is interesting because it turns reading the annual report into an experience. Apart from being a pretty cool – it’s an experience that brings to life the main mission of the company.
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