Last year, I thought it was a tough brief to do something interesting with Maurice Lévy’s end of year digital greeting. We were chuffed with the interest generated by The Human Youtube Player, but it only made the brief for this year more difficult.
Generally I’m not usually a fan of any campaign that requires people to use a webcam. But I have to say that Blinkwashing from Virgin is the exception. Take a look at the ad for yourself.
I love this prototype from Tribal DDB Amsterdam for Heineken. By hooking up some clever creative tech to literally bring the bottle to life, they made the drinking experience ‘more of an experience’.
Brands creating photo filters is not news – but Ray Ban has created the first realworld retro filter. A mobile app literally lets people see the world through a pair of Ambermatic sunglasses.
This is a very interesting collaboration. Intel and Franck Sorbier partnered to produce a new type of fashion show as part of the creators project. In this show, there was no walk on the cat walk – with only one “physical” dress, the rest was projection mapping. Read more…
There’s not much talk about annual reports these days. But this example from Austria Solar is interesting because it turns reading the annual report into an experience. Apart from being a pretty cool – it’s an experience that brings to life the main mission of the company.
Following on from the post about turning objects into buttons I wanted to share a prototype that the guys here at my agency have built with Ayotle exploring how real interactions can trigger digital experiences.
Behavioural economics seem to be creeping into more and more advertising campaigns as we see the shift from pure messaging to the creation of experiences. I love this example from Waternet (Amsterdam water supplier) who set out to stop guys peeing into the canals during Queen’s Day.
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