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Tag archives: creative technology

The future of tactile navigation?

on June 5, 2012 by Bridget Comments

Following on from the post about  turning objects into buttons I wanted to share a prototype that the guys here at my agency have built with Ayotle exploring how real interactions can trigger digital experiences.

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Peeing in the right pot

on May 11, 2012 by Bridget Comments

Behavioural economics seem to be creeping into more and more advertising campaigns as we see the shift from pure messaging to the creation of experiences.  I love this example from Waternet (Amsterdam water supplier) who set out to stop guys peeing into the canals during Queen’s Day.

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