Following on from the post about turning objects into buttons I wanted to share a prototype that the guys here at my agency have built with Ayotle exploring how real interactions can trigger digital experiences.
If you are a fashion brand and you want to be perceived as cool by your consumers you have to do things differently, also online and also when you simply have to present a collection on the Web. Obviously being innovative is not a simple task, but Hello Monday managed to create something different for Red Issue: a website where you can navigate by drawing symbols on the page.
TomTom, the GPS satellite navigation system, has launched in France a reality-show style challenge, in which two teams need to survive a travel around France just using the TomTom technology. The Ch’ti Brothers are competing in the TomTom Raid against Bonnie & Clyde trying to find all the checkpoints the game points them to. Players receive no money for the ten days raid, so finding the checkpoints is also crucial for survival, since these are the spots where the teams get food and a place to sleep. French users can follow the competition online, watching real time videos. They can send players supporting messages and also vote for them to enter the chance of winning a TomTom navigator. [via Alternative Buzz]
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