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Find the treasure with TomTom

November 29, 2005 at 2:51 by Martina Comments

TomTom, the GPS satellite navigation system, has launched in France a reality-show style challenge, in which two teams need to survive a travel around France just using the TomTom technology. The Ch’ti Brothers are competing in the TomTom Raid against Bonnie & Clyde trying to find all the checkpoints the game points them to. Players receive no money for the ten days raid, so finding the checkpoints is also crucial for survival, since these are the spots where the teams get food and a place to sleep.
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French users can follow the competition online, watching real time videos. They can send players supporting messages and also vote for them to enter the chance of winning a TomTom navigator.
[via Alternative Buzz]

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One Response to Find the treasure with TomTom

  1. jane says:

    This is one great campaign … thansk for posting it…

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