Digital advertising and marketing: only the best ideas worldwide, since 2003

Durex China: The Difference Between Obama and Romney

November 8, 2012 at 9:35 by Mark Comments

Durex are famously bold with their advertising and this latest ad is no exception, posted up to Sina Weibo after the election results were announced.

Michelle Obama is seen smiling and holding her hands widely apart and Ann Romney at the same time holds up one small finger, as if their measurements were being compared…

The caption in mandarin can be translated to saying “The difference between Obama and Romney”.

What do you think? Have they gone too far or is it a playful, tactical piece of advertising that only Durex could get away with?


Advertise here