Peeing in the right pot
Behavioural economics seem to be creeping into more and more advertising campaigns as we see the shift from pure messaging to the creation of experiences. I love this example from Waternet (Amsterdam water supplier) who set out to stop guys peeing into the canals during Queen’s Day.
A simple idea – make a game out of peeing. Urinals were rigged up to measure the length and strength of each pee. The winner with the biggest bladder won back his water taxes.
For anyone interested in behavioural economics and advertising there is a great TED talk from Rory Sutherland here.