The EVOC Indestructible Billboard
Outdoor sport brand EVOC wanted to highlight the protective nature of their backpacks. Publicis Munich created an “Indestructible Billboard” where people could experience the shock absorbing effect of EVOC’s backpack. As the billboard was also connected to Facebook, the people test-punching the backpack were photographed and uploaded to the brand’s facebook page.
Appealing to the ‘have a go at punching things’ instinct is always a good idea. It was also part of the appeal of the Intel Ultra Book Temptations. Really no wonder that it was mostly males getting into it. But then again, they are most likely to dig a ‘shock absorbing’ backpack.