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The EVOC Indestructible Billboard

on May 11, 2012 by Tim Comments

Outdoor sport brand EVOC wanted to highlight the protective nature of their backpacks. Publicis Munich created an “Indestructible Billboard” where people could experience the shock absorbing effect of EVOC’s backpack. As the billboard was also connected to Facebook, the people test-punching the backpack were photographed and uploaded to the brand’s facebook page.

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