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The EVOC Indestructible Billboard

on May 11, 2012 by Tim Comments

Outdoor sport brand EVOC wanted to highlight the protective nature of their backpacks.┬áPublicis Munich created an “Indestructible Billboard” where people could experience the shock absorbing effect of EVOC’s backpack. As the billboard was also connected to Facebook, the people test-punching the backpack were photographed and uploaded to the brand’s facebook page.

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