The Billboard Trap

With the beginning of the warm season in the Northern hemisphere, insects like mosquitoes and flies start to annoy everybody. Orphea4D Protection, a powerful insecticide spray for exteriors, wanted to demonstrate how to fight this annoyance outdoors. Their ideas was to transform a normal billboard into a huge insect trap.

Transparent glue was applied on a portion of the billboard surface in the shape of the jet spray and over time flies and mosquitoes got trapped on it, making the shape visible.

Nice use of the soundtrack in the case movie.

Agency: Publicis Italy