Grey London has unveiled the latest execution of its Sound of Taste campaign for herb and spice brand Schwartz. A Bluetooth-enabled ‘sonic’ poster invites the viewer to Feel the Flavour. Sixteen different herbs and spices have been translated into musical chords and the conductive inks on the poster enable you explore those sounds with your fingers, playing back the chords on your iPhone.
Got an office crush (or two or three)? Have the R/GA Office Cupid break the ice by sending a Valentweet for you. Their office cupids (and copywriters) will help you out. Let the R/GA Office Cupid know whom you fancy, and they’ll tweet them a custom message on your behalf. Via R/GA’s Ben Smith. View the site here.
R/GA’s Eric Schlakman has come up with an evil genius app that might change the face of many wedding parties to come. Using publicly available data from wedding directories ‘Crash Corsage’ lets you find weddings in your vicinity, tells you the couple’s names, a few details about how they met and the required dress code. Read more…
Congrats to my friends at R/GA for the article appeared today on AdAge celebrating the success of the agency led by Bob Greenberg.
R/GA has created the web experience for the new Verizon corporate campaign promoting its broadband connection. A robust online campaign featuring traditional, rich media and video banners is driving traffic to www.richerdeeperbroader.com which hosts an interactive community of broadband enthusiasts. The site becomes a destination enabling guests to create profiles and share rich media (imagery and videos), and hosts the stories of real people, creating an understanding of how broadband is changing the world.
Forrester Research has recently release a report entitled “Web Design Agency Shootout” which compares the work of 17 firms that build consumer-facing Web sites.The report reviewed two types of engagements; one concentrating on building brands and another looking toward conversion rates that focused on transactions. As explained in the press release R/GA was singled out for its strength in its design and standout approach to broadband. Forrester also gave R/GA top marks for strategy, with above average scores for customer modeling. Additionally, the business results produced for clients, based on client interviews, led to high marks for client satisfaction. Recently R/GA has been awarded with six Cyber Lions at the 51st Annual Advertising Festival in Cannes. Gold Lions were presented for Nike Lab Holiday 03 (www.nikelab.com) in the Sportswear, Fashion and Clothing category and for Nike ID (www.nikeid.com) in the Retail/E-commerce category. A Silver Lion was awarded for Nike Gridiron (www.nikegridiron.com) in Consumer Products/Services, while Bronze Lions were given for Nike Lab Comic Book and Nike Lab Spring in Sportswear, Fashion and Clothing. R/GA also received a Bronze Lion in Digital Video Spots for the Internet for its Vince Carter and LeBron James animated series on Nike Hooptown (www.nikebasketball.com). Nike Running (www.nikerunning.com) made the Cyber Lions Shortlist once in Retail/E-Commerce and twice in Miscellaneous, for a training log and pace calculator.
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