Digital advertising and marketing: only the best ideas worldwide, since 2003

R/GA leads the way

July 2, 2004 at 11:29 by Martina Comments

Forrester Research has recently release a report entitled “Web Design Agency Shootout” which compares the work of 17 firms that build consumer-facing Web sites.The report reviewed two types of engagements; one concentrating on building brands and another looking toward conversion rates that focused on transactions. As explained in the press release R/GA was singled out for its strength in its design and standout approach to broadband. Forrester also gave R/GA top marks for strategy, with above average scores for customer modeling. Additionally, the business results produced for clients, based on client interviews, led to high marks for client satisfaction.
Recently R/GA has been awarded with six Cyber Lions at the 51st Annual Advertising Festival in Cannes. Gold Lions were presented for Nike Lab Holiday 03 ( in the Sportswear, Fashion and Clothing category and for Nike ID ( in the Retail/E-commerce category. A Silver Lion was awarded for Nike Gridiron ( in Consumer Products/Services, while Bronze Lions were given for Nike Lab Comic Book and Nike Lab Spring in Sportswear, Fashion and Clothing. R/GA also received a Bronze Lion in Digital Video Spots for the Internet for its Vince Carter and LeBron James animated series on Nike Hooptown ( Nike Running ( made the Cyber Lions Shortlist once in Retail/E-Commerce and twice in Miscellaneous, for a training log and pace calculator.

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