Digital advertising and marketing: only the best ideas worldwide, since 2003

Experience the fear (online)

July 2, 2004 at 11:47 by Martina Comments

The Grudge is a Japanese horror movie opening today in the UK. To promote it, Egovision has developed a viral campaign to make people “experience the fear”. There is a dedicated micro-site (I preferred not to explore it :-) which is supported by email marketing and rich media ads on movies’ related portals.

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