Grey London has unveiled the latest execution of its Sound of Taste campaign for herb and spice brand Schwartz. A Bluetooth-enabled ‘sonic’ poster invites the viewer to Feel the Flavour. Sixteen different herbs and spices have been translated into musical chords and the conductive inks on the poster enable you explore those sounds with your fingers, playing back the chords on your iPhone.
Lexus could have done it with this print/iPad hybrid advertising for the new Lexus ES 2013.
There’s not much talk about annual reports these days. But this example from Austria Solar is interesting because it turns reading the annual report into an experience. Apart from being a pretty cool – it’s an experience that brings to life the main mission of the company.
I’m not sure this is entirely possible given the hate some people throw at the IE browser. In any case Microsoft have produced this graphical campaign to entice you back to ‘cool’. I dunno…!!! What do you think? Read more…
Really like this print campaign from Lego. As always it’s the simplicity and design that make it fun.
Agency: TBWA, Costa Rica
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