When creating a campaign that relies solely on User Generated Content it’s always a delicate balance of how much the brand should be present. The second challenge is to create a framework in which people have the freedom to create and feel inspired to do so. If you have the guts to keep the branding to a minimum then it’s actually quite simple, but we’ve seen many, many brands fail at this. Well not in this case. Read more…
I bet many of you have learned the basic building blocks of life with Lego. While we might already be passing it on to our own kids, we still love building with it ourselves. Google Australia have worked with Lego to bring that building experience into the browser, again showing off what Chrome can do. Read more…
Really like this print campaign from Lego. As always it’s the simplicity and design that make it fun.
Agency: TBWA, Costa Rica
Only ten days to go before the Rugby World Cup 2011 kicks off. And even if rugby hasn’t the global media potential of football, it still has the power to attract a lot of fans and brands’ attention in the key countries where such sport is king. So I would say, it’s a great time to see great creativity. In this post I’ve tried to collect the TVCs that have been released over the past few months to celebrate the event plus some golden goodies from the past. Please send me you suggestions for additional ones, as I’m sure I’ve missed a lot of them. Read more…
Lego just released this very nice short film, directed by brilliant Leigh Marling / Blue Source, called Cl!ck :
The movie celebrates the Eureka moment, the generation of great ideas, what Lego calls a Click moment, and invites you to visit the hub of the program, www.legoclick.com, a virtual canvas of ideas, inspired moments, quirky stories, solutions and tips, working as a collaborative plateform to inspire people.
I’m back blogging after sometime offline (too much work!!) and I know I have to meet a certain level of expectations given the long absence So here I am, presenting you an advergame I just received from Argentina, from the guys at Three Melons, who worked with LEGO US to produce an exciting piece of work.
The game it’s a platform game that features Indiana Jones in LEGO version. At first sight it looks quite simple to play, but if you want to achieve high scores than you really need to practice a lot.
The experience is very well designed and developed, and it results appealing both for LEGO and Indy fans as well as for adults and kids.
Ogilvy & Mather Santiago for Lego (Chile) received the Outdoor Grand Prix at the Cannes Lions.
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