I just found this cool new app. It’s a new iPhone App for the Heineken Rugby World Cup. Have you ever dreamt of kicking the winning goal at the Rugby World Cup? Now you can be part of the on-field action and kick real penalty goals and conversions, live, as they happen. Feel the same pressure, as you take the same kick, from the same spot, in the same conditions… LIVE!
It’s Australia and NZ only I’m afraid.
Only ten days to go before the Rugby World Cup 2011 kicks off. And even if rugby hasn’t the global media potential of football, it still has the power to attract a lot of fans and brands’ attention in the key countries where such sport is king. So I would say, it’s a great time to see great creativity. In this post I’ve tried to collect the TVCs that have been released over the past few months to celebrate the event plus some golden goodies from the past. Please send me you suggestions for additional ones, as I’m sure I’ve missed a lot of them. Read more…
At first sight I thought it was a sexist campaign, but after having visited the Dim Dim girls site for a few minutes I had to change my mind. Of course it’s an opportunistic idea, but isn’t this what we usually define as a (smart) “tactical” action? 1. Take an international sport event that will get men’s attention for over a month (the Rugby World Cup); 2. Realize that women will go crazy during the event because (in most of the cases) they don’t understand the game and, most of all, they don’t understand why men should prefer rugby to them; 3. Consider the product you sell (lingerie); 4. Agree with me that Dim Dim Girls it’s a great idea because: A) It explains the key rugby rules to women, using their own language with explanatory examples that put the sport in context with real daily life situations B) It shows several nice girls in lingerie to men, who next time that will have to buy something for the wives/lovers/friends would probably remember the easy DIM brand name. via E-conomy.fr
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