Content blocking apps are growing in popularity. You can block football scores to be able to watch the game later (see Heineken) or you can decide to block ads that promote impossible beauty (see Dove). Now, you can also help those friends who recently were dumped by their girlfriends and can’t help trying to call them back to prolong the humiliation. In Brazil, Guaraná Antarctica has launched an amusing Ex-Lover Blocker App that will prevent your friends from dialing their Ex number. If they ignore the block, the world will make fun of them on social media. Evil, but cool.
In Serbia, Beck’s beer has launched a mobile app as an extension of their “When I drink, I don’t drive” campaign. It’s a super simple sobriety test: prove you are sober by inserting a key into a moving keyhole (you need to keep the key in for 25 seconds). If you cannot make it, then the application will automatically call a taxi that will come to pick you up and drive you home.
Ready, steady, bang. Chambers Judd and Ed Barrett developed a lovely silly game for the iPhone and the iPad where your goal is to shoot the cowboy. But most of all, Chambers Judd and Ed Barrett created a lovely silly video that promotes the game by showing 30 ways to kill a cowboy.
Axe is one of those brands that very often comes up with nice digital ideas. Some of those are sexy, others are just sexist, but most of the times they at least share a good sense of humor. Axe Auto Romeo is app that will help guys to flirt with more than one lady at the time.
Scandinavian Airlines just launched “The TimeKiller”, an iPhone app for all of those who don’t fly with SAS and therefore get frustrated with delayed flights and long waits at the airport. The insight is super brilliant: Scandinavian Airlines is Europe’s most punctual airline 2009 and 2010 and during July and August 2011. For all the passengers flying with other carriers the experience at the airport can be painful and definitely boring. So until the next flight (when they will choose SAS) they can kill the wait with a series of small iPhone games.
The idea is very simple and it’s basically a physical crowdsourced experience. Download the iPhone app (for free), you will get a message, the message will tell you when you should jump. Everyone who has got this app receives the same message, so let’s jump all together at the same time. Read more…
I just found this cool new app. It’s a new iPhone App for the Heineken Rugby World Cup. Have you ever dreamt of kicking the winning goal at the Rugby World Cup? Now you can be part of the on-field action and kick real penalty goals and conversions, live, as they happen. Feel the same pressure, as you take the same kick, from the same spot, in the same conditions… LIVE!
It’s Australia and NZ only I’m afraid.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen