Tag archives: axe

AXE – The Cleaner

In Argentina, AXE runs an interesting online campaign featuring The Cleaner. This guy makes sure no evidence is left behind after that very wild night. The campaign is completely video based, and starts with a 3-minute long adventure. Read more…

Axe Anarchy is coming

Anarchy is coming to Axe, the newest ad campaign for AXE/LYNX. They have also introduced a Graphic Novel that is going to be written by you. Read more…

Axe Auto Romeo

Axe is one of those brands that very often comes up with nice digital ideas. Some of those are sexy, others are just sexist, but most of the times they at least share a good sense of humor. Axe Auto Romeo is app that will help guys to flirt with more than one lady at the time.

Read more…

Axe Spray Away minus the sex

Axe has launched a browser widget that allows users to ‘spray away’ sites or articles that they think stink. I don’t think it’s really ‘on brand’ as there is no sex involved but it’s fun for a few minutes anyway

Read more…

Axe in the Dark

In Japan Axe is back with a new weird but cool campaign. Axe in the Dark is an amusing advergame inspired to horror movies full of monsters and with one hero who will (or could) rescue the girl. Everything takes place in a dark cinema hall: the player moves around with the keyboard, trying to avoid to meet the monster and, at the same time, looking for or, better, smelling for the hero who will save her. Make sure to use the hearphones to play.

Once again Axe manages to surprise us. For sure they don’t lack in originality!!

Axe Dry France : Canadairman

In France, Axe (Unilever) is launching today a website for its anti perspirant range: Dry .

It is based on the same concept than the international TV spot, with a guy who sweats like a fire hydrant, and who needs Axe antiperspirant to get a normal life and obviously like in any Axe campaign, get the girl! Unilever France developed a local version of this guy exclusively online: Canadairman… His huge sweating capacity allows him to extinguish fire. Axe produced a dedicated spot, with a viral potential on its target.

Read more…

Axe, it’s hot in Rio

Advergames with a sexy touch are an habit in Axe’s online marketing strategy. The latest one comes from South America, it has been created by Lowe Mexico, but it’s based in Brazil, in the hot Rio de Janeiro. Yes, Rio is terrribly hot, and with so many beautiful girls around sweaty armpits are boys’ worst nightmare. Luckly, there is Axe Seco Ultra Focus.

A funny and strong product related concept for a nicely developed game, quite basic in its gameplay, but definitely worth generating some buzz.

via Colmeia

The AXE Cottage

AXE Canada just released a new commercial to promote the exclusive ‘AXE Cottage’. As we can see on the website, this cottage is full of women, but there’s a lack of men. And that’s where the AXE buyer comes in. He can win a trip to the cottage, together with his buddies, and help all these lovely ladies out. Nice!

Axe Full Moon Party

From Japan, a new chapter in the Axe saga. It’s now time for the Axe Full Moon Party, with a sexy Thunderbird look-alike trying to seduce the girls on the beach.

Once again, given the language gap, I’m not able to tell you much about the campaign… As usual, it would be great if someone who speaks Japanese could leave a comment to explain what is going on. The whole thing looks quite weird and different, therefore it’s very appealing for us curious interactive marketers.

I like the fact that this campaign doesn’t present an ideal beauty, showing beautiful models and a sexy boy. Instead, you have puppets whose sex appeal is of course granted by the fragrance.

Read more…

Axe launches Maneater advergame

Axe is online in The Netherlands with a new advergame: Maneater.

Don’t worry if you’re a zombie, if your deodorant is Axe Dark Tentation girls will chase you anyway…