To infinity and beyond ! Axe (Lynx) is launching its Apollo Space Academy campaign, and will give the opportunity to 22 people around the world to win tickets for a space trip.
Imagine a house full of anarchy – but the only way you could see it, is if you wore the right glasses! Lynx Australia promoted their new scent Anarchy (for men and women) with a world-first ‘invisible video’ stunt. A house in Sydney’s busy party district Darlinghurst was decked out with large LCD screens instead of windows. Wearing the right kind of (polarised) glasses was the only way to discover the sexy and anarchic things going on within the house. Read more…
I’m sure loads of teenagers (and not only) will love the new mobile app launched yesterday, April 1st, by Lynx. The Lynx effect goes mobile, with astonishing results. Love the fact that even a deodorant brand is able to keep the pace of technology to provide new services and even evolve it’s product. Read more…
Anarchy is coming to Axe, the newest ad campaign for AXE/LYNX. They have also introduced a Graphic Novel that is going to be written by you. Read more…
In the UK Lynx has launched an amusing online campaign to promote its fragrances. The concepts features sexyness back in the prehistoric era and is also brought to life through a Tv campaign.
Lynx have made male soap use a crime in Australia and created a squad of beautiful women charged with reducing male soap use and turning guys on to Lynx Shower Gel. The website launches with a contest where guys can dob in mates who use soap, posting their friends on the wall of shame. It also features a 2 minute web film showing the squad in action.
I’m back from the holidays… (sigh!) and Lynx has become the first UK advertiser to launch a ‘branded community’ on MySpace (there is no connection between the two things, I just needed an incipit after 2 weeks off As reported on New Media Age (reg. req), Towelboy is a semi-naked superstar who stars in the latest Lynx’ tv spot. Towelboys’ homepage on Myspace works as a gateway to Lynxboost.com, and therefore looks pretty basic a part from a very simple advergame integrated in the page. On the other side, Lynxboost is actually much more interesting and entertaining.
A new sexy and ironic campaign by Lynx. In Australia, they have launched the LynxJet, a fictional airline full of virtual (?) sexy hostesses who will grant men a lot of fun. Lowe Hunt is behind the campaign (Interactive Creative Director: Jaime Corker). There is also an exclusive Mile High Hotel which you can book, but be aware that they “reserve the right not to deliver if we think you are a sick bastard, or we just simply can’t be bothered“. Actually, after doing some research on Google, I’ve found out this campaign isn’t really new. Lowe Hunt says it has been a huge success, so here is the reason why I post about it: sex sells. Sadly, every marketer should keep this in mind.
Yes, ok, “sex sells”, but Lynx is always so smart in creating original and funny campaigns… I’ve found this ad on AdHunt, I guess Bartle Bogle Hegarty did it, but I’m not sure. It was created by Lowe Hunt Sydney.
Create your own, personalized and most of all, “sexy” Christmas card with the latest Lynx viral idea created by Dare. Just visit www.lynxmas.com. Nice idea, I’m sure men will love it, and women will ignore. The negative aspect is that having the girls spelling the message just takes too long.
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