Lynx Roar Off
In the UK Lynx has launched an amusing online campaign to promote its fragrances. The concepts features sexyness back in the prehistoric era and is also brought to life through a Tv campaign.
On the website you can find a nice advergame where you are challenged to “roar” as much as you can and show how deep is your animal instinct. The gaming mechanism is pretty innovative, as you have to stop a bunch of rolling stones falling off a volcano by using your voice and your mouse simoultanously.
Of course if you believe your “roar” is strong enough, you can also challenge a friend. It’s not exaclty a game to play at work, but I believe it has a decent viral potential.
The agencies are BBH and Acne Digital.