A new site has just gone live in Australia for the beer brand Skinny Blonde. The label on the bottle is a 1950′s woman in a bikini. When you place a warm hand over the label the bikini top vanishes. The site is all about that… which is very courageous for a beer brand. Check it out here
A new sexy and ironic campaign by Lynx. In Australia, they have launched the LynxJet, a fictional airline full of virtual (?) sexy hostesses who will grant men a lot of fun. Lowe Hunt is behind the campaign (Interactive Creative Director: Jaime Corker). There is also an exclusive Mile High Hotel which you can book, but be aware that they “reserve the right not to deliver if we think you are a sick bastard, or we just simply can’t be bothered“. Actually, after doing some research on Google, I’ve found out this campaign isn’t really new. Lowe Hunt says it has been a huge success, so here is the reason why I post about it: sex sells. Sadly, every marketer should keep this in mind.
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