Launching a product by hiding it. One can think it is audacious. Or irresponsible. The Spanish beer Senador Volstead makes it creative.
It looks like the beer industry is addicted to pranks. Carlsberg just did it again. The beer brand is using a trick that made itself and Heineken successful in the past years : put “real” people in the middle of the action and pull a prank on them. Does this one work ?
Carlton Draught’s Hollywood car chase parody ad is hilarious. The ad, which hasn’t run on TV yet, has been viewed almost 1.5m times since being uploaded to YouTube six days ago. The ad, created by Clemenger BBDO Melbourne, breaks on TV during the footy finals on Friday night. Is this the best beer ad ever???
Your own private island hang-out with your mates. XXXX GOLD beer today announced it has acquired a 15-acre island on the Southern Great Barrier Reef, Australia – called ‘XXXX Island’. Designed to be the ultimate destination for mates’ trips away, XXXX Island will offer Aussies the chance to experience what XXXX GOLD terms the ‘good life’ – a relaxing few days where you can do as little, or as much, as you want with activities including fishing, touch footy, beach cricket, swimming in the ocean or simply barbecuing the catch of the day with a beer in hand. I want to go there!!! Read more…
Aussie beer ads have always hovered around the theme of blokes, mates, manly men… topped off with humour. This ad then does not disappoint. It’s backed with the theme from 80s TV series Knight Rider.
A new site has just gone live in Australia for the beer brand Skinny Blonde. The label on the bottle is a 1950′s woman in a bikini. When you place a warm hand over the label the bikini top vanishes. The site is all about that… which is very courageous for a beer brand. Check it out here
What is contemporary for you? Zoogami beer will probably reply: Contemporary is not caring about copyright. At first sight their website it’s just another beer website, but if you choose to play their game you’ll be surprised.
The trick is nice, even if I have the feeling it has already been done before…
The agency is Saatchi & Saatchi Rome. via
Just launched – A funny ad for Carlton Mild in Australia. The beer is mid-strength so you can stay longer at the pub drinking with your mates… well I am sure we have all seen this, been apart of it or been at the wrong end of this situation. VERY AUSTRALIAN!
I realize that looking at a beer website in a hot summer night with cannot produce an objective review… but I’ll give a try anyway and if you read this post until the end you’ll see… The destination is the Corona Beach, (not so) recently launched by Big Spaceship.
The site is beautifully designed. And this is it. There are a few very good TV spots to watch, wallpapers to download and a gallery of print ads, nothing more than this. However everything is beautiful, sunny and saturated enough to make you wish for a beer.
If you’re interested in beers (marketing) there’s the new Asahi UK website to check out. It has been launched recently and it actually still misses some contents that will be activated over the next few days. The site is illustration-based and quite stylish, and it presents the kind of content beer brands/cool brands are expected to propose: music, events and lifestyle. The design of the site is very nice, but the experience in the end is not as promising as it looks at first sight. Interactivity is missing and also the content lacks a touch of originality (but the music in the lounge room is quite cool). Of course, since the site has just gone live, I understand it’s too early to judge… (but they’ve presented the launch of NMA, so…) Maybe I’m just not a big fan of “soft launches”… there’s so much to out there to see, that if you launch something new you must be sure that the first visitors will fall in love immediately with your work. Unfortunately I feel that there isn’t much room for second dates in the online world. To look promising but not exciting is no longer enough to appeal consumers and generate regular visits, especially when you position yourself as a lifestyle brand, and you aim at delivering your lifestyle message through content such as guides to cool places and music. What do you think?
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