I recently read and liked this post on structuring your culture for innovation by Mark Pollard, VP Brand Strategy at Big Spaceship. And being the top bloke that he is, Mark agreed to take these thoughts a bit further and write this exclusive Adverblog post. In it he challenges us all on five ideas that hold back a lot of good advertisers.
I realize that looking at a beer website in a hot summer night with cannot produce an objective review… but I’ll give a try anyway and if you read this post until the end you’ll see… The destination is the Corona Beach, (not so) recently launched by Big Spaceship.
The site is beautifully designed. And this is it. There are a few very good TV spots to watch, wallpapers to download and a gallery of print ads, nothing more than this. However everything is beautiful, sunny and saturated enough to make you wish for a beer.
Sony Pictures movie 30 Days of Night will be soon released in theatres but the site is, of course, already live to start frightening viewers wannabe. Created by Big Spaceship, one of the best agencies in creating movies’ related online experiences, the site is scary enough to build curiosity around the film. Gaming plays a pivotal role on the site, with a “simple” single player shoot em up and a more complicated (but engaging) multiplayer “kill em all” advergame in which players’ tasks change every day. Big Spaceship’s work on the multiplayer game looks impressive. Unfortunately I haven’t been able to test it… in a multiplayer game “by definition” you need someone to play with (or against) and visiting the site from Europe at 10 am in the morning I couldn’t find anybody to challenge.
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