A website that can be navigated only using your voice probably is not a totally new idea. What is new and smart is that someone actually used the gimmick to reinforce and deliver its business proposition. Your Music School is a school for vocal education in Hamburg. To generate more applicants for the school‘s vocal coaching courses they launched a website that could be navigated without a mouse but by using one‘s own voice. The eight menu items on the navigation are arranged on a scale. By singing the appropriate notes one can directly hit the desired menu item and discover in playful interactive way the services provided by the school. Read more…
Mentos’ new line of gum really puts the choice in your hands. The gum comes in a pack that has two flavors — it’s your choice which one you want to take. The site follows a similar “Up to You” theme with four pairs of films that run in parallel to each other. In one scenario, visitors can decide between being a “Hip Hop Superstar” with Naughty by Nature, or an astronaut. In another, they can either take part in a Japanese Game Show or run from zombies. The unique interface allows users to toggle seamlessly between the two scenarios. A central menu holds all the different combinations of films, each representing one flavor of the Mentos gum. Read more…
This is a fun (or sad ) idea to tackle the problem of the lack of young talent in our industry. Real CD’s and MD’s were used as the talent to promote Creative School and Suit School. Great photography!
I very much like the creative idea of seeing the car through 30 different points of view even if this approach ends up being probably too focused on the car’s aesthetic rather than on its performance characteristics.
Karl Lagerfeld is back with a new fragrance and a new website. I think I already told how I feel fascinated by personality of the German fashion designer, so I can’t help spending a few admired words for the Kapsule by Karl website (be aware I’m not totally objective).
When you first hit the site you are immediately welcomed by a kind of psychedelic music and a series of inspiring quotes (The best things I’ve ever done in my life come from my dreams / I don’t celebrate the past, I like the present and tomorrow) that appear in the background, leaving the main scene to the perfumes. If you browse around you’ll discover some interesting content like, for example, the backstage of the catwalk organized to present the fragrance.
A nice and simple navigation to see interesting videos of people like John Leguizamo or Isaac Mizrahi talking about their passions and relationship with NY Times while a news feed is fed by real time news related to the subject of the video being played (i suppose based on tags).
I realize it might sound weird for a young lady to sound excited for the upcoming release of a videogame but, you know, I’m an all around digital lady, and I therefore like videogames… A new episode of Gears Of War is going to hit the market this week and of course there is a campaign on air to promote it.
The website for Gears of War 2 is nicely developed in Flash, but doesn’t really come up with anything new. Once again, the game trailers look like the best part of the campaign, with a poetic tone of voice that tries to contrasts the violence of the game.
From Brazil, a very nice website created by JWT Brazil for the new Ford KA. Imagine you’re an insect, an ant, a bee or a grasshoper, small enough to explore the car in all its tiny details, upload your photo (but fortunately it isn’t mandatory) and start your navigation.
I feel that to create something new and appealing for a car website is getting more and more difficult. In this case I think they did a very good job by using lovely illustrations and the horizontal navigation that really gives you the idea of a travel, of an exploration. Also the concept of transforming the user into an insect is a good idea to suggest the attention to details the journey will offer.
via The FWA.
Level Vodka has a new, beautiful website. It’s an aesthetic experience in which images and typefaces are wisely mixed.
Even if I have the feeling that on the site there isn’t anything new from a content perspective (you find what you usually get on a Vodka site), I appreciate the attention to details in the design, that is what you have to do when you visually represent a premium brand.
The agency behind this project is Great Works
I’m not very familiar with the Fanta brand (I don’t even drink it to be totally sincere) but I must say I really like the new characters they are using in their communication in Europe. Todd, Marv, Winnie and their friends are really cute and the experience designed around them is simple yet consistent and effective.
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