Karl Lagerfeld is back with a new fragrance and a new website. I think I already told how I feel fascinated by personality of the German fashion designer, so I can’t help spending a few admired words for the Kapsule by Karl website (be aware I’m not totally objective).
When you first hit the site you are immediately welcomed by a kind of psychedelic music and a series of inspiring quotes (The best things I’ve ever done in my life come from my dreams / I don’t celebrate the past, I like the present and tomorrow) that appear in the background, leaving the main scene to the perfumes. If you browse around you’ll discover some interesting content like, for example, the backstage of the catwalk organized to present the fragrance.
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