Kapsule by Karl
Karl Lagerfeld is back with a new fragrance and a new website. I think I already told how I feel fascinated by personality of the German fashion designer, so I can’t help spending a few admired words for the Kapsule by Karl website (be aware I’m not totally objective).
When you first hit the site you are immediately welcomed by a kind of psychedelic music and a series of inspiring quotes (The best things I’ve ever done in my life come from my dreams / I don’t celebrate the past, I like the present and tomorrow) that appear in the background, leaving the main scene to the perfumes. If you browse around you’ll discover some interesting content like, for example, the backstage of the catwalk organized to present the fragrance.
I particularly like the transition effects among sections and most of all the effect on the close page button. More useable and intuitive that you might expect.
If you don’t want to be heavily disappointed by the experience on the website, please avoid visiting the section called “Part of Kapsule”… you will find a sort of tangram advergame wannabe that doesn’t fit the brand, the concept and neither Karl’s personality. Just forget about it, it’s just a good reminder that nobody is perfect!