Mentos Fresh News is a facebook app that creates a personalised news report all about you! Personally the idea fell super flat when the facebook connect thingy just matched the wrong info/images and made it plain wrong.
A content channel that aggregates cool, fresh, crowd-sourced content. Peoples of the internet, the Mentos community and everyone else are invited to rate weather content is fresh or not. Most of the viral stuff you have already seen is on the site plus a few you may not have seen. A fun waste of 30 minutes Read more…
Mentos’ new line of gum really puts the choice in your hands. The gum comes in a pack that has two flavors — it’s your choice which one you want to take. The site follows a similar “Up to You” theme with four pairs of films that run in parallel to each other. In one scenario, visitors can decide between being a “Hip Hop Superstar” with Naughty by Nature, or an astronaut. In another, they can either take part in a Japanese Game Show or run from zombies. The unique interface allows users to toggle seamlessly between the two scenarios. A central menu holds all the different combinations of films, each representing one flavor of the Mentos gum. Read more…
In Brazil, Mentos has recently launched a retro style viral campaign to promote its Power Kiss candies. A teaser video posted on Youtube promotes a series of lessons to be learned following the “Kamasutra do Beijo” (kiss Kamasutra) instructions.
It’s a cool and amusing beat ‘em up style advergame with an inspiration that very much reminds me of Lynx/Axe initiatives.
BBH together with North Kingdom are the agencies behind the project, once again very well developed and with a great attention to the details.
Mentos has launched the KissCam. Web interactivity reaches new levels… Use your webcam to kiss the girl (or the man) in the video.
I can’t decide whether it’s a great viral or just a very silly idea by Perfect Fools and BBH London. What do you think? Maybe it’s both…
In Germany Mentos is online with a funny advergame: the Sheep Volley! You can play & train or play to win, and in this case you need to register. You can also choose to challenge a friend, sharing the same keyboard.
Mobile marketing agency As Interactive has developed an sms based campaign to promote Mentos‘s candies. The initiative, co-branded with Sony, will last until the end of November, allowing German entrants to win 100 Sony mp3 players. Looking at Mentos’ web site, we see the evident advertainment approach towards online communication: it features advergames, interactive content and the possibility to watch the spots aired on tv.
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