Mentos has launched the KissCam. Web interactivity reaches new levels… Use your webcam to kiss the girl (or the man) in the video.
I can’t decide whether it’s a great viral or just a very silly idea by Perfect Fools and BBH London. What do you think? Maybe it’s both…
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Fantastic! Great ending.
It’s a move from BBH to take their television knowledge into the interactive space. Great production but a one hit interaction.
How many interactions does this great idea need? Absolute quality! Incase you need to interact more than once, I found this from Mentos too, also from BBH i think:
http://www.mentoskissfight.com
I liked the integration of the “pass him the mint” instruction- not to intrusive and cleverly executed.
It’s a pretty clever idea that continues the tradition that Mentos is irreverent and light-hearted. It’s a funny ending. Pays careful details to those who don’t have webcams. I don’t see myself making out with the laptop screen, but I’m sure I’d talk to friends about it if Mentos or mint candy were ever discussed. Nice dramatic effect as well
the interaction is just based on overall movement, it’s not as smart as the original webcam piece http://www.o2stareout.com