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The Mentos KissCam

May 3, 2008 at 9:32 by Martina Comments

Mentos has launched the KissCam. Web interactivity reaches new levels… Use your webcam to kiss the girl (or the man) in the video.

mentos_webcam.jpg

I can’t decide whether it’s a great viral or just a very silly idea by Perfect Fools and BBH London. What do you think? Maybe it’s both…

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6 Responses to The Mentos KissCam

  1. Alex says:

    Fantastic! Great ending.

  2. Jeremy says:

    It’s a move from BBH to take their television knowledge into the interactive space. Great production but a one hit interaction.

  3. Dave says:

    How many interactions does this great idea need? Absolute quality! Incase you need to interact more than once, I found this from Mentos too, also from BBH i think:
    http://www.mentoskissfight.com

  4. sonya says:

    I liked the integration of the “pass him the mint” instruction- not to intrusive and cleverly executed.

  5. Gary Lai says:

    It’s a pretty clever idea that continues the tradition that Mentos is irreverent and light-hearted. It’s a funny ending. Pays careful details to those who don’t have webcams. I don’t see myself making out with the laptop screen, but I’m sure I’d talk to friends about it if Mentos or mint candy were ever discussed. Nice dramatic effect as well :)

  6. Mark says:

    the interaction is just based on overall movement, it’s not as smart as the original webcam piece http://www.o2stareout.com

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