Digital advertising and marketing: only the best ideas worldwide, since 2003

Vodafone’s Augmented Reality Buffer Busters

on September 14, 2011 by Martina Comments

The Buffer Busters are the new Ghost Busters according to Vodafone. In Germany the telcom giant has launched an augmented reality mobile application that transforms your city in a videogame arena. Starting from the brief “Vodafone is the fastest mobile network in Germany” North Kingdom created a digital story revolving around so-called Buffer Monsters that represents everything slow in your everyday surroundings.

Buffer Busters get away in an Urban Dash

on August 14, 2011 by Tim Comments

Augmented Reality games are heating up in different parts of the world: As MINI’s Getaway had proven that Stockholm can unite in a hunt for an elusive MINI Countryman, New Balance in New York and Vodafone in Germany are following in their (running) footsteps. The aim: use smartphones to move people into stores. Read more…

File under: jung von matt, mobile AR, monterosa, new balance, north kingdom, ogilvy, vodafone

The Swedish Army according to North Kingdom

on June 14, 2009 by Martina Comments

Are you ready to join the Swedish Army? And even if you are, are you good enough to pass the test? If you have enough time to wait for the site to load, make sure to check it out.

The experience is as impressive as scary. The mood is a mix of underground and KGB. The art direction and the attention to detail is simply fantastic. The test are challenging and entertaining. This website is simply more than a website, it’s an interactive movie.

GE gets smart and real

on February 18, 2009 by Martina Comments

GE tagline says “imagination at work”. And this time they really prove with a website (and with the help of Goodby Silverstein & Partners and North Kingdom) that explains how their smartgrid can help reducing dramatically pollution and energy waste.

I appreciate the good balance of storytelling with the voiceover and the website interactivity that aims at explaining concepts and the numbers with visual examples. It reminds me of the approach of modern science and technology museums and I believe it is pretty effective to create vivid awareness of environmental issues.

The Mentos Kiss Fight

on June 15, 2008 by Martina Comments

A month after the KissCam, Mentos is online with a new site: The Kiss Fight. As it’s easy to guess, the challenge is to win a virtual kiss battle.

It’s a cool and amusing beat ‘em up style advergame with an inspiration that very much reminds me of Lynx/Axe initiatives.

BBH together with North Kingdom are the agencies behind the project, once again very well developed and with a great attention to the details.

File under: kiss challenge, mentos, north kingdom

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