Neil Papworth is the engineer who sent the world’s very first SMS/text to a mobile phone. On Dec 3 1992, Neil sent a text to Vodafone executive Richard Jarvis, saying ‘Merry Christmas’. Little did they know they were setting the foundation for a 20-year long habit enthralling billions of teenagers (and unnerving their parents). Agency THEY in The Netherlands celebrates the anniversary through an interview with Neil Papworth … naturally conducted via SMS/text.
Aussies LOVE cricket. Vodafone Australia has launched a new campaign for cricket lovers across the nation. Go to the site and order a ‘book’ or download a cover for a book and you instantly have a cover for your mobile phone to ‘pretend’ you are doing something super useful, when in fact you are actually watching the cricket. Nice idea from Scott Mortimer and Wellison D’Assuncao at Ogilvy in Sydney. Read more…
Vodafone is going to provide fiber internet in The Netherlands. One of the first places to be connected is a quiet little village called Roggel. The introduction campaign centered around the question: “Is slow Roggel ready for fast fiber?” To get the answer, the smallest Grand Prix ever was organised, including Jenson Button. Read more…
The Buffer Busters are the new Ghost Busters according to Vodafone. In Germany the telcom giant has launched an augmented reality mobile application that transforms your city in a videogame arena. Starting from the brief “Vodafone is the fastest mobile network in Germany” North Kingdom created a digital story revolving around so-called Buffer Monsters that represents everything slow in your everyday surroundings.
Augmented Reality games are heating up in different parts of the world: As MINI’s Getaway had proven that Stockholm can unite in a hunt for an elusive MINI Countryman, New Balance in New York and Vodafone in Germany are following in their (running) footsteps. The aim: use smartphones to move people into stores. Read more…
I realize this is very geek, but I really like it: in the UK Vodafone has launched a website which combines Google Maps and Twitter to build the picture of where British people are going to spend their summer holidays.
The initiative has been launched to spread the word about the fact that roaming charges across Europe have been eventually abolished by Vodafone.
The geniuses from Waskman came up with a very original idea to advertise the new Vodafone “Oficina Movil” (“Mobile Office”) service, which main value is to avoid freelancers and small businesses being wire-dependant on mobile phones, office phones and data services through 3G technology. So after a while of thinking who the target was they realized they could be the perfect target, so they proposed Vodafone moving their offices to the middle of Madrid and Bilbao for three weeks, writing about the whole process in a few sites.
The Christmas tree gets personal this year, with the original Vodafone Christmas Clones idea coming from Australia. The website allows you to create personalized Christmas papertoys with your face to be sendt to your friends as greeting card via email.
Choose among ten characters, upload your picture and then spread it around. No effort for you, it’s up to your friend to print it out and fold it to transform it into a decoration for their tree. The agency is Clemenger BBDO. via.
In the UK Vodafone is online with a website featuring The life of the Mayfly competition. The concept is based on a Tv campaign created by Bartle Boble Hegarty/London. The idea is to allow people sharing their view on how to make the most of each day. Anyone who gives life to a mayfly has his/her name displayed on the website and gains the chance to win the final prize. The best mayfly will be awarded with a trip to Italy, to the Fiorano Race Track at Maranello. There the winner will be driven around a track by Michael Schumacher in a Ferrari Granturismo. Again, an online marketing idea that gives visitors to star at the center of the stage… give people 30 seconds of fame!
Vodafone is getting ready for a global branding campaign to change its strapline and reinforce its brand position as world’s biggest mobile operator. Brand Republic (sub req.) explains the campaign will debut in October, featuring the new message “Now”. JWT and Bartle Bogle Hegarty are working on the project, which will presumably take advantage of a budget of over 100 million pounds (which was the amount of money used to launch the “How are you?” in 2001).
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