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#FiftyShades of advertising

February 11, 2015 at 11:12 by Bridget Comments

With the release of Fifty Shades of Grey I thought it would be interesting to take a look at the brands piggy backing the film launch and the conversations around it.  Let #FiftyShades of advertising begin…Lego (although not official) was one of the first brands to generate some buzz.

Durex has come to the party with a film declaring that reality is better than fiction.

And Marmite is ready to let people have more fun with Marmite Body Paint.


In the weird category, betting company Sportsbet released Fifty Shades of Greyhound which tells the tale of a woman’s love for her greyhound.

Sponge Bob becomes Mr.Squarepants (via Vogue)

Let me know @bridoo as you see other campaigns crop up.

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