Fanta drink “Saving the Source” combines storytelling and gaming to create a long-form playable HTML5 graphic novel. Games and Easter eggs are woven into the game that can be played on any device. It’s kinda fun but heavy loading. Not sure I have the time for heavy loading sites that deliver such simple games and return. What do you think? Read more…
Fanta (Coca-Cola Company) is about to launch a very innovative campaign on mobile across Europe at the end of January. Alongside the classic goodies (wallpapers, ringtones …), and a game, the wap site will offer original applications too.
The most amazing one must be its virtual tennis. It is the world’s first 3D augmented reality tennis game, in which two phones connect via bluetooth before playing a game of tennis, using a “court” printed from http://www.fanta.eu/. Players can then use their mobile devices as tennis racquets to hit a virtual ball whose movement is determined by the angle and position of the phone.
I’m not very familiar with the Fanta brand (I don’t even drink it to be totally sincere) but I must say I really like the new characters they are using in their communication in Europe. Todd, Marv, Winnie and their friends are really cute and the experience designed around them is simple yet consistent and effective.
Genetsis has created in Spain and Portugal a new online campaign for Fanta, Fun & Wave. The initiative targets young consumers, with an online promotion which gives away vacations around the Mediterranean. Users can enter the competition by submitting the pin code they find on the cans. In Portugal, there is also a loyalty program which allows consumers to accumulate points and win further prizes. What is nice about the campaign is the fact they also give away a free SMS every two submitted codes. Even if “one” SMS isn’t a big prizes, it’s interesting to see how the mobile is integrated with the Internet, trying to focus of what really attracts young consumers.
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