Genetsis has created in Spain and Portugal a new online campaign for Fanta, Fun & Wave. The initiative targets young consumers, with an online promotion which gives away vacations around the Mediterranean. Users can enter the competition by submitting the pin code they find on the cans. In Portugal, there is also a loyalty program which allows consumers to accumulate points and win further prizes. What is nice about the campaign is the fact they also give away a free SMS every two submitted codes. Even if “one” SMS isn’t a big prizes, it’s interesting to see how the mobile is integrated with the Internet, trying to focus of what really attracts young consumers.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen