Taste a different Fanta
I’m not very familiar with the Fanta brand (I don’t even drink it to be totally sincere) but I must say I really like the new characters they are using in their communication in Europe. Todd, Marv, Winnie and their friends are really cute and the experience designed around them is simple yet consistent and effective.
On the website there are a series of videos to watch (most of them have been part of a TV campaign run last year) plus there are two advergames to try out.
Fantarize the World is my favourite, I like the concept and the variety of the gameplay even if the playability is quite low.
The French website is also worth having a look.
I believe the agency behind everything is AKQA (at least in the UK).